Titan for Greenfield OEMs: Managing the Complete Test Lifecycle Beyond Your Walls

Building a product from the ground up as a Greenfield OEM comes with unique challenges. With 95% of new products failing and poor decisions or overlooked details late in development leading to high costs and long delays, getting your test lifecycle right isn't just important—it's critical for survival.

Limited in-house test facilities, distributed teams, and the need to rely on external partners can make managing your test lifecycle feel like herding cats. While test execution might happen in third-party labs, the real complexity lies in orchestrating everything that happens before, during, and after those tests.

The truth is, test execution is just one piece of a much larger puzzle. The real challenge isn't just running tests—it's maintaining control and visibility across the entire testing journey, even when much of it happens beyond your walls.

The Hidden Complexity of Outsourced Testing

When you send prototypes to external labs, you're not just handing off a test. You're managing a complex web of activities: pre-test preparations, scheduling coordination, incident management, data collection, and post-test logistics. Without proper oversight, these moving parts can quickly spiral out of control, leading to delays, miscommunication, and program disruption. Titan changes this dynamic by giving Greenfield OEMs complete lifecycle control—whether testing happens in-house or externally.

Greenfield OEM4 1.png

Titan centralizes your entire test lifecycle—from planning and prototype management through execution (both in-house and external) to centralized data storage and KPI tracking. Whether you're working with external labs today or building internal capabilities, everything flows through one unified platform.

Unified Visibility Across All Testing Events

Even when your prototypes are tested at third-party facilities, you need to see the bigger picture. Titan creates a unified calendar that captures every testing event, automatically integrating confirmed reservations from external labs directly into your overall program schedule. This means testing activities sit alongside development milestones, preparation tasks, and post-test actions—giving you a complete view of your program timeline.

No more switching between multiple systems or losing track of what's happening where. Everything lives in one place, connected to your broader project goals.

Pre-Test Orchestration Made Simple

Every external test requires extensive internal preparation. Inspections, modifications, instrumentation, documentation, shipping logistics—each with its own timeline and dependencies. Titan transforms this chaos into manageable work orders, automatically sequencing activities to ensure your prototypes are ready when they need to be.

Whether it's a critical part upgrade, safety inspection, or packaging milestone, you can track progress and identify bottlenecks before they impact your schedule. The system ensures nothing falls through the cracks and your team stays aligned on what needs to happen next.

Expect the Unexpected—And Handle It

Prototype testing rarely goes according to plan. Unexpected incidents, last-minute design changes, or urgent servicing needs can derail even the best-laid timelines. Titan doesn't just track these disruptions—it automatically adjusts dependencies and downstream activities, helping you maintain schedule realism and keep your team aligned with ground realities.

When things go sideways (and they will), you'll have the tools to adapt quickly without losing sight of your broader objectives.

Post-Test Coordination Without the Hassle

Testing doesn't end when the lab sends back your results. Prototypes need to return, undergo post-test inspections, and be prepared for the next evaluation or demonstration. Titan helps you plan and monitor return shipping, track availability, and ensure no time is lost in coordination.

Your prototypes become valuable assets with clear status and availability—not mysterious boxes sitting in a corner somewhere.

Your Data, Centralized and Accessible

Even outsourced testing generates crucial data for decision-making. Test reports, measurements, images, observations—all of this needs to be stored, managed, and easily referenced. Titan provides a centralized repository that links all test-related documentation to the right prototype and test case, ensuring data continuity and traceability.

When you need to understand what happened during Test #47 six months ago, you'll find it in seconds, not hours.

Beyond Engineering: Program-Wide Awareness

Titan doesn't just serve engineers—it gives program teams and leadership real-time insight into test schedules, delays, and resource needs. This cross-functional visibility ensures test progress stays aligned with project delivery goals, preventing the miscommunication and missed targets that can derail entire programs.
Everyone stays on the same page, from the lab bench to the boardroom.

Why Titan Is Purpose-Built for Greenfield OEMs

Holistic Visibility: See internal and external testing activities in one unified view
Workflow Management: Handle complex dependencies before, during, and after testing
Schedule Alignment: Keep your project timeline connected to real-world progress
Single Source of Truth: Centralize all test-related documentation and data
Built to Scale: Start with limited capacity and expand as your infrastructure grows
Even if your lab is still in its early stages, Titan ensures your test lifecycle never becomes fragmented. It brings structure, traceability, and control—so your engineering and project teams can focus on innovation, not coordination.

Scale Seamlessly as You Grow

As your organization matures and your in-house test capabilities expand, Titan grows with you. When you start setting up your own equipment and test facilities, the platform seamlessly transitions from being a coordination tool to a comprehensive test and lab management solution.

You can begin managing internal test schedules, equipment availability, preventive maintenance, calibration records, and real-time capacity tracking—all within the same system that's already managing your external testing relationships.

This continuity means no system disruption, no data migration headaches, and no learning curve for your team. The workflows, teams, and data already in Titan simply extend to include your growing infrastructure.

Take Control of Your Test Lifecycle Today

Whether you're outsourcing most testing today or beginning to build your own labs, Titan gives you full lifecycle control from day one. Stop letting your test program manage you—take control with the visibility, structure, and scalability you need to succeed.

Transform your test lifecycle from fragmented landscape to coordinated control. Titan gives Greenfield OEMs the tools they need to manage complex testing programs—whether they happen in-house or around the world.

Request a demo and see Titan in action


Share this Article:

Recent Blogs

Test Lifecycle Management Explained: What Every Engineering Team Needs to Know

Test Lifecycle Management Explained: What Every Engineering Team Needs to Know

When it comes to product development, testing is more than a box to check it’s the process that validates safety, performance,

Read more...

Can your booking tool do more than just schedule?

Can your booking tool do more than just schedule?

Titan's Booking Portal does more than just schedule. It’s a single platform that links test requests,

Read more...

Modernizing Lab Bookings: Email Requests vs. Titan Portal

Modernizing Lab Bookings: Email Requests vs. Titan Portal

When managing test labs or proving grounds, it’s common to rely on email threads and manually filled forms from customers

Read more...

How Titan’s Template-Driven Approach Simplifies Multi-Product Line Test Management

How Titan’s Template-Driven Approach Simplifies Multi-Product Line Test Management

Engineering teams managing diverse product lines often face the challenge of maintaining consistency,

Read more...

TITAN supports ISO/IEC 17025

How Titan Supports Laboratories in Achieving ISO/IEC 17025 Compliance

Laboratories across industries are tasked with ensuring the highest standards of testing and calibration.

Read more...

Managing Test Articles Seamlessly with Titan - from Creation to Retirement

Managing Test Articles Seamlessly with Titan - from Creation to Retirement

In the world of product testing, managing prototype samples and test articles is often a logistical challenge.

Read more...

Rethinking Test Data Governance

Rethinking Test Data Governance: How Titan Powers Compliance, Transparency, and Efficiency

In today’s data-driven testing environment, governance leaders face increasing pressure to ensure compliance

Read more...

Bridging the Scheduling Gap for Modern Test Labs: Why Titan Is Your Lab's Best Ally

Bridging the Scheduling Gap for modern Test Labs: Why Titan Is Your Lab’s Best Ally

Imagine this: A test lab under constant pressure to meet deadlines is struggling with delays and resource conflicts.

Read more...

Inventory Management in Titan

From Feedback to Feature: The Addition of Inventory Management in Titan

Over the years, Titan has evolved by listening closely to the needs and feedback of our customers. As a company that values

Read more...

The Essential Synergy

The Essential Synergy: How a unified Test and Lab Management tool enhances your engineering products’ verification and validation experience?

In the world of engineering product verification and validation (V&V), traceability and efficiency are paramount to giving the earliest green signal for a market launch

Read more...

Addressing Scheduling Challenges with Titan Calendar: A Solution for Modern Resource Management

Addressing Scheduling Challenges with Titan Calendar: A Solution for Modern Resource Management

In today's fast-paced and dynamic testing environments, doing more with less is not just an expectation – but a necessity. Effective scheduling is one way

Read more...

Streamlining Test Management : Best Practices for Effective Scheduling and Resource Allocation

Streamlining Test Management: Best Practices for Effective Scheduling and Resource Allocation

Efficient management of test requests and scheduling is crucial for any engineering or testing department.

Read more...

Transforming Verification Plan Management with TITAN

Transforming Verification Plan Management with Titan: Overcoming Traditional Challenges

In today’s fast-paced technological environment, managing verification plans (VPs) with outdated tools like spreadsheets or standalone systems....

Read more...

Streamlining Electronics with TITAN's Advanced Testing Features

Streamlining Electronics R&D with TITAN's Advanced Testing Features

In the dynamic world of electronics manufacturing, quality isn’t merely a desirable attribute -- it's critical for achieving market success and maintaining customer trust.

Read more...

Eliminate Productivity Killers with TITAN

Eliminate Productivity Killers with TITAN 

Administrative tasks are often the silent killers of productivity, diverting engineering teams from their core mission: driving product improvement,....

Read more...

Maximizing Effciency in Test Management

Maximizing Efficiency in Test Management: The Case for Choosing Titan Over Custom Solutions 

You recognize that streamlining and automating your testing processes will enhance quality while reducing costs. As you consider the idea of creating a....

Read more...

Inventory Management– Never Run Out of Consumable Material Again with Titan!

Inventory Management– Never Run Out of Consumable Material Again with Titan!

In addition to its full end-to-end test management capability, Titan also features a robust Inventory module. Now you can manage all the consumable items that....

Read more...

Preventive Maintenance Another Great Feature from Titan

Preventive Maintenance – Another Great Feature from Titan! 

A testing team understands that it is only as good as its equipment.  If equipment is neglected -- or maintained incorrectly -- the organization is at risk,....

Read more...

TITAN: An Engineer's Ally

TITAN: An Engineer’s Ally

Greetings fellow engineers, we're excited to introduce your new ally, dedicated to your work satisfaction. Over the years, we have had meetings and discussions ....

Read more...

Engineering Testing should be Standardized

Standardization: Engineering Testing Should Be Standardized, too!

Engineering and IT executives are continually on the hook to deliver savings while streamlining processes and improving quality....

Read more...

Meeting the Crash Testing Challenge

Meeting the Crash Testing Challenge

You get one chance to get a crash test right. There are no do overs. You need to ensure every step has been followed meticulously, checked and double checked....

Read more...

Test Coverage with Enhanced Product Quality

DVP Essentials: How TITAN Guarantees Comprehensive Test Coverage with Enhanced Product Quality

In today's fast-paced manufacturing landscape, product success relies on robust design and validation processes. Rushing products to market can lead to....

Read more...

Standardization of Testing Practices - How TITAN Makes It Happen!

Standardization of Testing Practices – How TITAN Makes It Happen!

Enforcing corporate-wide standardization is a challenge. Over the course of doing business, each engineering department has developed specific testing processes....

Read more...

I love making reports. Said NO ENGINEER. EVER.

I love making reports. Said NO ENGINEER. EVER.

Every engineer procrastinates preparing a test report as the efforts are high and it consumes lot of his engineering hours. Having said that, test reports remain critical....

Read more...

Challenges in Autonomous Vehicle Testing and Validation

Challenges in Autonomous Vehicle Testing and Validation

A study, prepared by Strategy Analytics, predicts autonomous vehicles will create a massive economic opportunity that will scale from $800 billion in 2035....

Read more...

Test Report Generation Challenges In Automotive Industry

Test Report Generation Challenges In Automotive Industry

Ever wondered how the wheels of vehicle development keep turning smoothly? In the fast-paced realm of vehicle development, where informed decisions....

Read more...

Need for Prototype Vehicle Management

Need For Prototype Vehicle Management System

Prototype testing has been around for as long as humans have been inventing. Creating the best version of a tool requires trial and error, and without testing,...

Read more...

Crash Testing For Automobile

A Complete Guide: Crash Testing For Automobile

A Complete Guide: Crash Testing For Automobile Road accidents are the major cause of death worldwide, even after strict rules and heavy...

Read more...

How to manage end-to-end Vehicle Test Process?

How To Manage End-To-End Vehicle Test Process

How To Manage End-To-End Vehicle Test Process Testing Beyond Boundaries With TITAN TITAN has established itself as a leader in vehicle...

Read more...

Test Incident & Concerns Management

Test Incident & Concerns Management

Test Incident & Concerns Management In developing any new product, you invest a great deal of time and energy into testing your products...

Read more...

Why do you need Test Lifecyle Management !

Why do you need Test Lifecycle Management

Why do you need Test Lifecycle Management We’re living in a time period where we have integrated software tools and apps into every...

Read more...