Titan at SIAT 2026
3 Days of Conversations, Curiosity and Momentum
There are events where you showcase a product.
And then there are events where the industry shows up ready to talk, question, challenge and engage.
SIAT 2026 was firmly the latter.
Over the course of the expo, the Titan’s booth saw a steady stream of engineers, lab heads, validation teams and leaders, each of them bringing the same underlying theme: testing complexity is growing and our existing systems aren’t keeping up.
What stood out was the footfall and the intent behind every conversation.
People weren’t browsing.
They were asking detailed questions:
- How do we unify labs across different geographical regions?
- How do we eliminate spreadsheets and emails?
- How do we achieve real test traceability?
- How do we stay audit-ready without manual effort?
The need for structure, visibility and control in testing operations felt more urgent than ever.
A Clear Signal from the Industry
Across automotive and engineering programs, one message repeated itself:
Fragmentation is no longer sustainable.
Teams described:
- Disconnected tools
- Manual report compilation
- Scheduling conflicts
- Limited asset visibility
- Reactive audit preparation
These aren’t edge cases. They’ve become everyday friction.
And that’s exactly where TITAN Test Lifecycle Management (TLM) resonated most.
Rather than another point solution, visitors responded strongly to the idea of a connected lifecycle, where planning, scheduling, execution, labs, assets and data can be live in one continuous system.
For many, it was merely about just adding software. It was weighing heavily on reducing operational noise.
More Than a Booth, Meaningful Dialogue
What made SIAT special for the Titan team was showcasing capabilities and careful listening.
Conversations moved quickly from “What does Titan do?” to
“How can we pilot this in one lab?”
or
“This is exactly what we’re trying to fix.”
That level of clarity and eagerness reaffirmed something important:
The industry is exploring digital transformation. It’s actively searching for practical and scalable solutions.
Looking Ahead
SIAT 2026 felt less like an exhibition and more like a checkpoint for the industry, a moment where teams paused and asked how testing must evolve to match the speed of innovation.
For TITAN, the experience was energizing and humbling in equal measure.
The strong engagement, thoughtful discussions and genuine curiosity around TLM validated the belief that connected testing is quickly becoming foundational instead of optional.
The strong turnout and the depth of conversations at the booth spoke volumes.
After countless expos and conversations across the industry for so many years, SIAT marked the first chapter of our 2026 journey.
Next, we’re heading to Automotive Testing Expo Europe, pushing smarter, digital test lifecycle innovation.